My Founder Story

My Founder Story

Well, where to begin?! I've always been creative - it's something I feel runs in my blood, it's in my bones. I was always destined to create and make things with my hands for a living. I grew up with a bricklayer Dad, two grandmothers who would sew and knit, and two grandfathers who adored wood making. I spent weekends at grandparents houses learning their crafts and their passion for creativity and making. I truly believe this fuelled my own natural desires and talents.

I didn't love school, I loved being with friends and learning about what I was actually interested in, but the authority and rigidity of school felt oppressing - I always felt like I didn't fit. The creative subjects were the only ones I actually wanted to do and enjoyed; English Literature, Art, Textiles, Graphics, D&T and Drama. I ended up choosing only two creative subjects for my GCSE's (after some since regrettable advice from a parent!), which then evolved into rebelling school. I left my A Level studies to pursue a career in hospitality, which was great fun and taught me some really valuable skills and lessons.

After a relationship break down, I decided that I would do an access course to go to university, since I didn't have the A Levels required. I studied Access to HE Art & Design at Swindon College and fell head over heels into studio life, painting and 3D work. I then went on to study Drawing and Applied Arts at UWE and graduated with First Class Honours - what a turnaround from A Levels. 

Over the next four years, I worked within the jewellery industry in a few roles, as well as enrolling in jewellery courses to develop my skills. In 2020, I began messing around in my at home studio and started to make my own designs and creations. I wanted to bring pieces to life that had existed in my head, but in a sustainable, slow pace way - lockdown gave me the time to do that.

I continued to grew my business alongside employed work. We also welcomed two children, who became an enormous reason for me to go "full time" with the business, as well as having an incredibly supportive partner who has believed and encouraged me since day one. 

Since 2020, my work has evolved to predominantly creating bespoke pieces and I am so  passionate about creating high quality, completely personal and sentimental heirloom pieces for my clients to celebrate their unique life stories.

I want to be able to share my craft with those who like to do things a little differently, who are attracted to high quality and meaningful pieces that mean the world to their wearers. I adore jewellery that tells a tale and marks a special moment in time.

Whilst my first love in this business is creating unique and bespoke pieces, I have so many ideas for new designs that in 2026 and beyond I have am designing stand alone collections. Wedding bands and engagement rings which are semi-bespoke, choose your favourite design and personalise with the diamond or gemstone you want. As well as full collections of jewellery inspired by the whimsy of nature and the power of the earths elements.

Over the years and as the business has evolved, many things have changed, but one thing that is still at the core of my business is that we are continuously reducing our impact on the plant and the people in our supply chains. We aim to always be as transparent as possible and be led by our ethics in our business decisions. You can read our sustainability statement if you would like to find out more.

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